Market:
03-09-2026: Periodic access verification
As part of our security measures, we are introducing periodic verification of access to the system.
26-08-2026: Value Filters
We introduce Value Filters in gemiusAdReal in Table view, which give you more flexibility when analyzing your results.
05-08-2026: New demographic variables
We introduce new demographic variables in gemiusAdReal, allowing you to perform more detailed audience analysis. The available variables will vary by market depending on local data availability. New demographic variables will be available for …
18-02-2026: SOV metric in Table view and API
The Share of Voice (SOV) metric will now be available in gemiusAdReal in the Table view and API, improving usability in your analyses and reports.
01-10-2025: Easier Table data analysis and Excel pivot table creation
We are pleased to present a few changes introduced in the gemiusAdReal interface to improve the Table view and Excel pivot table creation. These improvements will help you focus on the data that matters and prepare reports faster.
04-01-2023: New backend in Adreal
On Wednesay, January 4th, a deployment of a new backend was introducted in gemiusAdReal. According to this, we are presenting some changes in the product interface.
05-10-2022: Changes in AdReal API
Starting from 5 of October we are presenting changes in AdReal API. We recommend to get familiar with API changes and prepare to update and adjust tools using API. Please find the scope of changes below.
20-01-2021: New names of metrics in gemiusAdReal
Starting from 20th of January we are presenting updated metrics' names in gemiusAdReal.
02-12-2020: New notification section in gemiusAdReal
On December 2nd we launched a new version of notification section in gemiusAdReal.
29-07-2020: New landing page for gemiusAdReal newsletters
We are happy to inform you that we have launched a new version of gemiusAdReal newsletters landing page. From now on, all previous newsletters and the new ones are available on the www.newsletter.gemius.com website.